It is an interesting question.
Theoretically, circular columns are specially adopted for seismic prone areas where high strength and ductility are needed in all directions.
Practically, the circular columns are adopted in commercial/public buildings such as malls, galleries, entrances, and lobbies to enhance the aesthetics. As per my experience and observation, the columns used in these places are either fixed with granite or rendered with a smooth finish.
Coming to your question - Under what circumstances are builders using these columns in residential high-rise buildings?
Circular columns are not preferred inside residential buildings. However, they are used in the entrance lobby of high-rise buildings.